Cadillac Horizon

An interactive sculpture made of 200 rearview mirrors providing a lens into a digital world

I worked with Midnight Commercial to create and install Horizon - an interactive sculpture installed at the Marfa Film Festival and created for Cadillac, Interview Magazine, Gentex, and The Story Lab to highlight Cadillac’s new Rear Camera Mirror technology. Each rear view mirror acted as a screen, displaying a unique look into a 3D world containing features of the Marfa landscape. Visitors were able to manipulate the mirrors to augment their perspective into the digital world on the screen. 

I managed the assembly and installation of the sculpture which involved coordinating with the engineering leads on the project to ensure that all pieces would work together, designing and fabricating various mounts and pieces for the sculpture, assembling the sculpture in Brooklyn for testing, building custom crates and packing the sculpture for shipping. I also managed the on-site installation and de-installation of the sculpture in Marfa, TX.

Noah Feehan led the systems design and engineering, Adrià Navarro managed the graphics and interactivity, Matt Borgatti was responsible for the industrial design and mechanical engineering for key components for the optical coupler, and Midnight Commercial handled all aspects of design. Katie Treidl provided production support and the base and frame were fabricated by Scenicorp.



Interview Magazine